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Friday, December 18, 2015

Ojek Prevails, said Indonesian President @Jokowi #SaveGoJek



Online ojek (motorcycle taxi) became phenomenon since its massive advertising and promotional events in middle of 2015. Key player in this industry, one of them, is Go-Jek. By utilizing internet and smartphone, it spread its promo by giving free Go-Jek credit and cheap fare for any trip less than 25 km.

Jokowi, the Indonesian President, proves his commitment to boost creative media industry by stating statement against his minister that online ojek should be prevailed. Before this, Transportation Minister stated that ojek is illegal. The minister's statement not only threaten online ojek driver but also ojek consumer, which already existed long before online ojek run publicly.



Though, ojek does not have legal grounds for its business, by practically, ojek is familiar to Indonesia community. Online ojek also benefits the job seekers to have proper income for living. Not only its driver, ojek consumer also benefits more security from the transportation. Since it use digital media, it makes tracking easier. Means driver's data and route can be tracked.

After all, minister's decision by 'prohibiting' ojek to operating must be criticized and need deep analyze. Ojek has existed for a long time, why should be banned when it became more organized? Absence in regulations and laws does not mean prohibition. It is a grey area that should be governed by statesman's wisdom. Jokowi's step by not forbidding ojek to operating should be praised as benefit for small economy. 

Salus populi suprema lex esto!


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